Think twice before going without a social media assistant

June 23, 2010

If your wanting to bring your company or product into the social media arena, you understand that social media offers much more than additional channels for marketing your message, but you may not know how or have the time to take advantage of those opportunities.

A Social Media Manager/Assistant will help relieve you of many of the struggles that you will come in contact with, help create a smoother running business by assisting in building your brand and reputation in the social media world.

A social media strategist can help you zero in on your objectives and recommend the platforms that will best suit your needs. In this phase, you will also determine if you will personally be “listening”, responding, writing, and engaging online or if you plan to empower your social media assistant to do this on your behalf. Either way, you will scope out the tone and style of the online “you”.

Once you’ve determined the platforms that best suit your business needs, you will create your online identities. A few examples include: signing up for Twitter and building a following, creating a Facebook page and/or company page on LinkedIn, starting a blog…  Once your identities are established, you or your social media assistant will link them together. You can set up your twitter status to automatically update your Facebook status; sign up for Twitterfeed and link your blog to it. Join groups and networks related to your business and begin contributing content and connecting with others.

Your online identities are established and linked, you’ve joined groups and networks, and have followers and other connections – now what? The key to ongoing success is participating routinely to maintain relevance, listening, and being responsive. A social media assistant can work with you to engage on a consistent basis. Engagement may include posting blogs, tweets, and other comments regularly—being a brand evangelist—and it also includes listening to what’s being said about your company and responding to customer inquiries and comments. If someone has taken the time to write something about your product or service, taking the time to write back will enhance your company’s reputation. Studies show that when customers have an issue and you respond quickly, they can be even more loyal to your brand than individuals that never had an issue in the first place. A social media assistant who really understands your product can be invaluable in deepening these affinities and this helps reduce other customer service costs.

Are you ready to dive in? With the right social media strategy, your social media presence can quickly become a greater return on investment than your offline strategies. Remember, you don’t have to do it alone. The right social media assistant/manager can mean all the difference in your strategies to start building relationships and helping people buy.

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