The basic anatomy of a Social Media Marketing Plan

June 22, 2010

There seem to be a lot of people, up start businesses, small business and others that really don’t think of the hazards of using a new technology or communications tool and then thinking that mastering its use or even using it, is all you need to know and do for your business.  A Blog, twitter, facebook and all the other social media resources are not a business plan.  They ARE a fantastic tool in implementing a business plan, but just jumping on those sites and blogging and tweeting away will not bring what you may want, and there is nothing strategic about updating all of your sites, especially, since the time involved in incorporating them into your business can be more than you realize.   There are many that have found the excitement of social media, however, they have also found that the time that you sometimes need to invest along with somewhat of a learning curve, can hinder your “plan”, which can turn into frustration.

Enter the Social Media Marketing Plan (SMMP), which are more effective when they are part of an overall marketing plan for your company.  If you already have a marketing plan, you may want to just integrate the Social Media piece of the pie.  Unfortunately, there seem to be very few organizations thinking about the integration of social media into what they have been doing, which at this point of the game could be a big mistake.

Here are some fundamental questions that you may want to ask:

  • What are you trying to achieve?
  • Why are you trying to do this?
  • Whom are your trying to reach?
  • Where can you most effectively reach them?
  • How are you going to reach out to them?
  • What are you trying to get them to do?

Here are some ideas to go through that may help with your SMMP.

  • Who is your audience? Know where they are online.
  • What are your assets? People, stories, video, audio, images, ect.
  • What are your measurable objectives?
  • Re-Examine over time what works and what doesn’t and what can you improve upon.
  • What will your tactics be?
  • Think about your BIG and creative ideas that will attract attention and give value.

Social Media is a commitment, not a campaign

Also, you may need to be reminded that Social Media is very effective in Building a Brand and Brand Loyalty and it can really turbo charge word of mouth marketing and the feed back loop…priceless 🙂


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